Press

PRESS information and credentials please email: RCastillo@LanzaGroup.com

» Hyatt Regency Atlanta, Official Host Hotel of Fiesta Atlanta 2012!

AATLANTA (May, 4th 2012) –Lanza Group, LLC is pleased to announce Hyatt Regency Atlanta as the official host hotel of Atlanta’s premier Cinco de Mayo celebration. Fiesta Atlanta 2012 will take place at Centennial Olympic Park on Sunday May 6th, 2012 from 10am to 7pm.

Located on Peachtree Street in downtown, Hyatt Regency Atlanta has teamed up with Fiesta Atlanta and the Lanza Group, LLC for six years. Each year, the hotel accommodates the event’s performers, artists, and the production team behind the scenes. Additionally, the hotel offers an exclusive rate of $99 to attendees and sponsors. Read more...

» Chevrolet Spices Up Fiesta Atlanta with Dynamic Automotive Experience

ATLANTA (May 3rd, 2012) – Chevrolet, in partnership with Fiesta Atlanta, will provide an automotive exhibit for festival attendees to experience firsthand. The interactive Chevrolet exhibit will allow the festival goers to enjoy the most popular Chevrolet vehicles on the road today. Fiesta Atlanta, hosted by Lanza Group, LLC, is a free, day-long celebration of Latino culture and serves as the largest Cinco de Mayo celebration in the Southeast. Fiesta Atlanta will take place at Centennial Olympic Park on Sunday, May 6, 2012.

“Lanza Group, LLC is thrilled to announce, once again, Chevrolet as a sponsor for Fiesta Atlanta 2012. We believe the Chevy display will provide an authentic automotive experience for all attendees,” Says Ralph E. Herrera, President of Lanza Group, LLC.
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» Conair Brings Beauty and Entertainment to Fiesta Atlanta 2012!

ATLANTA (May 1st, 2012) – Conair Corporation and Walgreens, in partnership with Fiesta Atlanta will provide a beauty salon experience for all attendees at Centennial Olympic Park. Fiesta Atlanta produced by Lanza Group, LLC, is a daylong Cinco de Mayo celebration which takes place Sunday May 6th, 2012.

Conair’s exciting interactive display will allow attendees to fully experience Conair’s many top products. Women will be able to sample the latest hair dryers, styling irons and hairbrushes. On the men’s side, Conair will bring a variety of trimmers, clippers and personal grooming products. Conair product discount coupons will be issued in conjunction with Walgreens at the event.
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» Fiesta Atlanta 2012 Welcomes Back Kroger® as a sponsor!

ATLANTA (April 24th, 2012) – Kroger, the nation's largest traditional grocery retailer, will again support Fiesta Atlanta in 2012. The 6th annual Fiesta Atlanta will take place at Centennial Olympic Park on Sunday May 6th, 2012.

Kroger continues to promote and serve the growing Latino community while celebrating Cinco de Mayo with music, mariachis, international food, and lots of entertainment at Fiesta Atlanta 2012. Kroger’s display area will include a “Kroger Isle” featuring an interactive and dynamic area for families to enjoy free product samples and gather information on food items and amazing deals. Read more...

» Happy Earth Day from Fiesta Atlanta

ATLANTA (April 20th 2012) – Fiesta Atlanta is proud to announce that 50% of the waste volume from last year’s Cinco de Mayo celebration was diverted by recycling, according to Lanza Group, LLC producers of Fiesta Atlanta and their waste disposal team at Atlanta-based Southeast Site Services.

Ralph E. Herrera, President of Lanza Group, LLC commented, “Our goal for last years Fiesta Atlanta was accomplished and we are very proud to announce this achievement on the 42nd Anniversary of Earth Day. The upcoming 6th annual Fiesta Atlanta – Cinco de Mayo Celebration will take place two (2) weeks following Earth Day on Sunday, May 6th and we will continue to expand our environmental efforts by encouraging attendees to recycle and continue to educate them on the importance of acting green.” Read more...

» Fiesta Atlanta 2012 and NAPA AUTO PARTS Announce Mexican National Soccer Team Sweepstakes!

ATLANTA (April 18th, 2012) – Lanza Group, LLC is pleased to welcome NAPA AUTO PARTS as a sponsor to Fiesta Atlanta 2012. The 6th annual Fiesta Atlanta, Atlanta’s annual Cinco de Mayo celebration will take place at Centennial Olympic Park on Sunday May 6th, 2012.

NAPA AUTO PARTS in partnership with Fiesta Atlanta will provide a VIP experience for two (2) at the Mexican National Soccer Team game in Dallas, TX on June 3rd, 2012. The in-store sweepstakes registration begins on April 11th and ends on April 30th at select metro Atlanta NAPA AUTO PARTS locations. Festival registration will be available at the NAPA AUTO PARTS display at Fiesta Atlanta on Sunday May 6th, 2012 between the hours of 10am to 6pm, no purchase is necessary to participate. Read more...

» Fiesta Atlanta 2012 and the Atlanta Jazz Festival Reaffirm Partnership!

ATLANTA (April 4th, 2012) – For the third consecutive year, Fiesta Atlanta announces a partnership with the Atlanta Jazz Festival. Atlanta’s annual Cinco de Mayo celebration will kick off the 6th day of Jazz at Centennial Olympic Park on Sunday May 6th, 2012.

The Atlanta Jazz Festival is known as one of the Country’s largest FREE jazz festivals. The 35th annual Atlanta Jazz Festival celebrates 31 Days of Jazz with jazz legends and exciting new artists during the entire month of May. The celebration will culminate on Memorial Day Weekend, May 26th through May 28th, at Piedmont Park. Read more...

» Like a good neighbor, State Farm returns to Fiesta Atlanta 2012

ATLANTA (March 21st, 2012) – For the sixth consecutive year, Lanza Group, LLC proudly announces State Farm as the Fiesta Atlanta 2012 insurance sponsor. The annual Cinco de Mayo celebration will take place at Centennial Olympic Park on Sunday May 6th, 2012.

Fiesta Atlanta 2012 enables State Farm to promote and strengthen the cultural values in the Latino community while celebrating with families, music, international food, and lots of fun! State Farm’s mission in the Latino community is to build safer and more educated communities. Read more...

» 2011 Press Releases

2011 Press Releases

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» WAR THE BAND to Headline 5th Annual Fiesta Atlanta 2011

ATLANTA (April 6, 2011) – Lanza Group, LLC announced today that WAR THE BAND will headline the 5th annual Fiesta Atlanta on Sunday, May 1st at Centennial Olympic Park. The southeast’s largest Cinco de Mayo celebration set in the heart of Atlanta also features local and national Latin talent.

“WAR is an iconic band whose appeal crosses cultural barriers, their music resonates with a broad cross-section of America and many of their hits have become part of pop culture in the USA and throughout Latin America,” said Lanza Group, LLC President Ralph E. Herrera. “Comedian George Lopez has proclaimed the song ‘Lowrider’ as the Chicano national anthem, we are looking forward to the buzz this artist will bring and to hearing WAR perform their many hits live at Fiesta Atlanta 2011.” Read more...

» 5th Annual Fiesta Atlanta Partners with Atlanta Jazz Festival

ATLANTA (April 13, 2011) – The fifth annual Fiesta Atlanta and the 34th Annual Atlanta Jazz Festival (AJF) are partnering for the second consecutive year on Sunday, May 1. Fiesta Atlanta will serve as the opening event with headliner WAR THE BAND for the ’31 Days of Jazz,’ which features live performances at various venues around the city. The Cinco de Mayo event celebrates Latino culture with a day-long music festival, and includes a Latin Jazz element.

“The Hispanic community in Atlanta is continually growing, and Latin jazz is a big component of our festival,” said Nnena Nchege, Atlanta Jazz Festival Manager. “We are excited to partner with Fiesta Atlanta and increase our exposure with the Hispanic community.” Read more...

» WAR THE BAND to Headline 5th Annual Fiesta Atlanta 2011

ATLANTA (April 6, 2011) – Lanza Group, LLC announced today that WAR THE BAND will headline the 5th annual Fiesta Atlanta on Sunday, May 1st at Centennial Olympic Park. The southeast’s largest Cinco de Mayo celebration set in the heart of Atlanta also features local and national Latin talent.

“WAR is an iconic band whose appeal crosses cultural barriers, their music resonates with a broad cross-section of America and many of their hits have become part of pop culture in the USA and throughout Latin America,” said Lanza Group, LLC President Ralph E. Herrera. “Comedian George Lopez has proclaimed the song ‘Lowrider’ as the Chicano national anthem, we are looking forward to the buzz this artist will bring and to hearing WAR perform their many hits live at Fiesta Atlanta 2011.” Read more...

» Fiesta Atlanta Announces 5K Race Benefiting Children's Healthcare of Atlanta

ATLANTA (March 1, 2011) – Lanza Group, LLC is announcing the inaugural Fiesta Atlanta ¿5 Qué?, a 5k race/walk to kickoff Fiesta Atlanta. The 5th annual Fiesta Atlanta celebrates Cinco de Mayo and Latino culture with a daylong music festival on Sunday, May 1. Children’s Healthcare of Atlanta has been selected to be the beneficiary of the race.

“Children’s Healthcare of Atlanta is a natural beneficiary for the race,” says Lanza Group President Ralph Herrera. “They serve an overwhelming percentage of Hispanics in Atlanta, and a great way for us to raise awareness and give back to the community." Read more...

» 5th Annual Fiesta Atlanta Returns to Centennial Olympic Park on May 1st

ATLANTA (February 15, 2011) – Fiesta Atlanta returns to Centennial Olympic Park for its fifth year on Sunday, May 1, hosted by Lanza Group, LLC. The Cinco de Mayo event celebrates Latino culture with a day-long music festival. For the 5th anniversary, Fiesta Atlanta and the Lanza Group are creating a five year goal to further reduce festival waste by 50%.

“For Fiesta Atlanta’s fifth birthday, we want to expand the festival’s initiatives to include our environmental impact,” says Lanza Group President Ralph E. Herrera. “We can not only reduce our own waste, but help educate the public on recycling as well.” Read more...

» 2010 Press Releases

2010 Press Releases

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» Lanza Group Partners with Hyatt Regency Atlanta for Fourth Year

ATLANTA (April 15, 2010) – Lanza Group, LLC is proud to continue their partnership with the Hyatt Regency Atlanta as the official host hotel for Georgia’s Cinco de Mayo celebration, Fiesta Atlanta 2010.

“The Hyatt Regency Atlanta is thrilled to again team up with Fiesta Atlanta for the largest Cinco de Mayo celebration in the southeast,” said Hyatt Regency Atlanta General Manager, Joe Hindsley. “We are offering a special rate this year to attendees, to encourage patrons to make a weekend out of the festival.” Read more...

» Kroger Partners with Lanza Group for Fiesta Atlanta 2010

ATLANTA (April 1, 2010) – Lanza Group, LLC is proud to announce the return of Kroger as a major sponsor of Fiesta Atlanta 2010. The fourth annual Cinco de Mayo celebration returns to Centennial Olympic Park on Sunday, May 2, 2010.

Kroger’s participation will include a ‘Kroger Isle’ area with interactive displays and entertainment for children and adults, free product samples and information on popular food items. The Kroger arches will welcome attendees to the area as water misters cool down the crowd. Kroger supports the Hispanic community and all communities in Atlanta with both Spanish and English language advertisements and bilingual staff in many stores. Read more...

» 4th Annual Fiesta Atlanta Returns to Centennial Olympic Park on May 2nd

ATLANTA (March 23, 2010) – Lanza Group’s largest festival, Fiesta Atlanta returns to Centennial Olympic Park on Sunday, May 2, 2010 to celebrate Cinco de Mayo.

“We are proud Fiesta Atlanta has become the largest celebration of Cinco de Mayo with a hugely diverse crowd,” says Lanza Group President Ralph E. Herrera. “Centennial Olympic Park is the perfect setting in the heart of Atlanta, with plenty of green space for families.” Read more...